TRAIN SMARTER. SHRED HARDER.

CLUB SHRED is an online MTB community and performance program for Masters riders.

Practical coaching guidance and a supportive community for mountain bikers aged 30+.

Build consistent habits, make sense of your training, and prepare for your next race or riding challenge with confidence.

You care about your riding. You want to feel fitter, stronger, and ready for the events and adventures that matter to you. But between work, family, conflicting advice, and limited training time, it can be hard to know where to put your effort.

CLUB SHRED brings practical coaching guidance and a supportive mountain biking community together. Learn how training, fueling, recovery, and preparation fit together. Develop habits you can sustain. Share the process with riders who understand both your ambition and the demands of everyday life.

Whether you are returning to the sport, preparing for a bucket-list event, or looking for more purpose in your riding, Club Shred helps you move forward with clearer direction and people in your corner.

WHO IS CLUB SHRED?

We believe your riding goals deserve a place in your life.

We believe preparation should help you understand yourself, your riding, and what matters to you.

We believe consistency includes knowing when to push, when to recover, and how to keep going when life changes the plan.

We believe community gives us people to learn from, people to lean on, and people to celebrate with.

And we believe the process can make us more capable on the bike and more intentional beyond it.

That’s Club Shred.

Personal development on two wheels.

WHO IS COACH ADAM WALKER?

Adam’s coaching philosophy is built on an athlete focused, complete approach:

“Every athlete brings a unique mix of background, physiology, experience, and mindset. "

  • Riding has to be fun — passion drives performance.

  • Athlete development and performance can be achieved multiple ways

  • Process leads to progress. Be patient. Good things come to those who show up.

  • It’s not about how much you can train, but how much your body can absorb.

  • Skill Development = Free Speed on the trail

  • The hours off the bike are just as important as the hours on the bike.

  • True performance is built on a foundation of health.

  • True coaching also develops the mental, emotional, tactical, and equipment elements that lead to success.

  • Subjective data — how an athlete feels and what their body is telling them — is more important than the device on their wrist. Numbers matter, but only if they’re used and interpreted the right way.

This approach allows each athlete — whether a world champion or a masters rider chasing a big goal — to reach their full potential.

Coach Adam's Achievements

  • Recipient of the 2025 Petro-Canada Coaching Excellence Award.

  • Coached athletes to World Cup wins and Enduro World Championship Title

    Coached Enduro Rider, Elly Hoskin to 2x World Cup Wins and the World Championship Win, 2025.

  • Project Manager, Canadian National Team, World Championships, (Enduro 2025, DH 2021)

    Accompanied the Canadian National Downhill Team to the Mountain Biking World Championships (August 2021).

  • Athlete Performance Specialist for a UCI World Cup Factory Team, 2022

    Adam worked with athletes of all disciplines on their way to success at World Cup and EWS events.

Athletic Achievements

  • Canada Cup XC Overall Champion

  • Canadian National Champion - 100km Team Time Trial

  • 8x Provincial Champion - Alberta and BC

    Across multiple disciplines – XC, road race, individual time trial, hill climb, and criterium.

  • PMBIA Level 3 Certified

    The Professional Mountain Bike Instructor Association trains coaches to skillfully teach in both cross country and downhill environments.

  • Stage winner in 50+ category, BC Bike Race 2024

CLUB SHRED at BCBR 2026

WHAT'S INCLUDED?

  • The CLUB SHRED Community of like-minded Masters Riders

  • Weekly CLUB SHRED live group zoom calls covering all things masters riding and training

  • More than 80+ hours of recorded team calls to devour at your convenience

  • Connect to Coach Adam Walker in TrainingPeaks

  • Access to book 1:1 coaching calls with Coach Adam Walker (additional fees apply)

  • Exclusive invitations to CLUB SHRED rides and social events

  • First to Know access for upcoming skills clinics and coach availability

  • Priority booking opportunities for 1:1 skill sessions and group clinics as they become available (additional fees apply)

MEMBER COMMENTS

"I decided to sign up for the 2026 BCBR in May 2025 as a “bucket list” goal for myself.

Knowing that a seven-stage endurance event was not only going to be physically demanding, but also strategically, psychologically and emotionally challenging, I signed up with Coach Adam from The Cycling Co. to be my personal coach.

My near-daily touch points with Coach Adam helped me get to the starting line of Stage 1 in the best physical shape in my life following his daily workout plans, weekly Club Shred zoom calls, and my personal 1-on-1 monthly Zoom sessions. That was my goal and while I successfully accomplished that objective, I ended up getting SO MUCH MORE. 

The value received that I did not expect was the deep knowledge I gained (not just the “what” but the “why”) on nutrition, mental focus, goal setting, and on finding the most “durable” version of myself.

Coach Adam and Coach Mariska also created a genuine sense of community with their group of athletes in our weekly Club Shred meetings that carried over to real in-person connections at BCBR. Having my “Club Shred” community and my coaches within the larger BCBR event not only provided me with a sense of belonging, but it was crucial to helping me get across the finish line of Stage 7.

There are a lot of coaches and resources that can “crunch the numbers” and get your body physically prepared to take on something like the BCBR, but Coach Adam is different. He is exceptional not only in his knowledge of the math and science behind training athletes, but also for his compassion, lived experience, and full commitment to helping his athletes find their success.

Thank you, Coach Adam and Coach Mariska!"

Doug Krueger

Sammamish, Washington

"PLACEHOLDER: I've been a freelance writer for several years, but I wanted to expand my skills and specialize in copywriting. Mark's course was exactly what I was looking for."

Robin McDaniel

Cobble Hill, British Columbia

"I worked with Adam Walker at The Cycling Co for about seven months getting ready for the BC Bike Race (2026).

I was basically a recreational cyclist riding a couple of times a week, and my goal was to get through BCBR comfortably and enjoy the experience. Adam put together a great training plan and was very flexible when work, travel, illness, or life got in the way.

He was always responsive and easy to reach, and did a good job explaining the workouts and why I was doing them. He also helped with a lot more than just training, including nutrition, equipment, recovery, logistics, and race mindset.

One thing that really stuck with me was his advice to stay present during the race, focus on what was in front of me, and enjoy the experience rather than worrying about results.

Another thing I really liked was the weekly group Club Shred call where you could ask questions and get to know some of the other riders preparing for the race. It added a sense of camaraderie that you don’t always get with online coaching.

Adam also offered one or two in-person training camps. Unfortunately, I wasn’t able to attend, but they looked like they would have been incredibly useful, and if I were doing it again I would definitely try to make one of them.

The training definitely worked. I got through all seven days and was actually surprised that I felt like I was getting stronger toward the end of the race.

Adam and The Cycling Co. also had a tent and meeting place for us during the race, which was really nice to have.

I would definitely recommend Adam, especially to anyone considering BC Bike Race or another mountain bike stage race. Having someone take care of the training plan and provide accountability takes a lot of the guesswork out of the process. You just have to do the training.

Adam is knowledgeable, enthusiastic, easy to work with, and I had a great experience!"

David Dalzell

Kamuela, Hawaii

FREQUENTLY ASKED QUESTIONS

Do I need to race?

No. Your goal might be an event, a demanding adventure, or simply feeling stronger and more confident on the trails.

Do I need to be fit before joining?

Start from where you are. What matters is your willingness to learn and build consistency.

Is this only for riders over 40?

Club Shred is designed for mountain bikers over 30, with a particular focus on the experiences of riders in their 40s, 50s, and beyond.

How much time do I need?

Your preparation should reflect your goals and available time. Club Shred helps you understand priorities and make more informed choices.

Does membership include an individual training plan?

Club Shred provides group guidance, education, and community support. An individually prescribed training plan and private coaching are separate services.

What if I miss a live call?

If you are unable to join a live call due to scheduling, time zone differences or life obligations, recordings will be posted inside the community platform within 24 hours of the live broadcast.

Will I have training partners near me?

CLUB SHRED gives you a community to connect with. Local riding partners depend on where other members live; we can’t promise a local group in every area. You are welcome to reach out to other members inside the community to connect with possible riding partners or groups.

What does membership cost?

CLUB SHRED membership fees are by monthly or annual subscription. Monthly rates are $49CAD/month charged each month, and an annual rate gives you 2 months free at $490CAD/year, paid annually. (Fees are subject to change)

PAYMENT INFORMATION

PAYMENT METHOD

WHAT'S INCLUDED?

  • CLUB SHRED Community of like-minded Masters Riders

  • Weekly CLUB SHRED live group zoom calls covering all things masters riding and training

  • More than 80+ hours of recorded team calls to devour at your convenience

  • Connect to Coach Adam in TrainingPeaks

  • Access to book 1:1 coaching calls with Coach Adam (additional fees apply)

  • Exclusive invitations to CLUB SHRED rides and social events

  • First to Know access for upcoming skills clinics and coach availability

  • Priority booking opportunities for 1:1 skill sessions and group clinics as they become available (additional fees apply)

CART SUMMARY

CLUB SHRED Membership

CLUB SHRED MEMBERSHIP

$588

$490

Your payment is secured by SSL protocol

PRICE DETAILS

YOUR GOALS DESERVE A PLACE IN YOUR LIFE

Bring more clarity to your preparation and more support to the process.

Join CLUB SHRED.

Train Smarter. Shred Harder

Built with © systeme.io